Hello, I'm Yihui Pan, a communication designer based in New York

As a communication designer, I transform ideas into meaningful results, overseeing the entire design process from conception to completion.

Selected Works

Breath

Breath is a healthcare support app that combines AR detection and AI analysis to help users assess wounds in real time and provide emergency treatment suggestions and recovery guidance.

Suzhou Public Bicycle

A green and low-carbon bike-sharing app designed specifically for Japanese tourists, addressing their short-distance transportation needs while traveling in Suzhou.

Misread
误读

"Misread" is an exhibition that explores the unique writing system of medical prescriptions, addressing misconceptions and incorporating elements from traditional Chinese medicine and bilingualism.

Beauty Brand
Compass

Beauty Brand Compass is a toolkit that guides beauty brand design teams to create inclusive, stereotype-frees experiences aligned with customer values through guidelines, insight, and real-time feedback.

In the Shadow of Expectations The Paradox of Self-Loss and Identity

“Have you ever felt like you're not really yourself, but just playing a role to make others happy?” This project is about how I lost myself while growing up under my familial and societal expectations.

2023-2022 Works

Suzhou Public Bicycle

Breath

Leoyuson Rebranding

Suzhou Public Bicycle reimagines the city’s bike-sharing system by mapping its key locations to enhance accessibility and brand recognition.

The design of Breath aims to raise awareness of small wounds and their potential dangers, offering a simple solution for quick detection and treatment, starting in Shanghai.

KELER's project aims to revitalize the traditional brand Lei Yun Shang by using visual communication, branding, and creative design to restore its purchase volume and reposition the brand for contemporary young consumers and new customer groups.

Underground Declaration

The theme of the project Underground declaration is to illustrate and satirize social realities through visual impact and storytelling in the form of illustrations. It also tries to draw attention to the issue and call for attention.

Who Lives Matter

The theme of Who Lives Matter? is to create a piece of artwork by researching the history of several brands, using cut content from the original posters and my own understanding of this social issue. The purpose of the work is to illustrate factual issues, to mock and to present my opposing views.

Young Campaign

The Chinese font design, inspired by the Republic of China period, uses geometric shapes and simplified strokes for a modern, retro feel. Four fonts represent different historical backgrounds, complementing four English sans-serif fonts. This design enhances both aesthetics and readability for the "Centennial Review" exhibition.

2021 Works

Plant Hotel

The purpose of this advertisement design is to help Booking design a plant hotel. When people are away for a long time, the plants at home can also be taken good care of.

Strand BookStore

This is a publicity design for the Strand bookstore.

Personal Problem

The program is designed primarily to correct personal problems, and i designed a pen that corrects sitting posture.

SERENITY

Bottle Design